Case Study

Role: UX Designer

poster designed for case study

A Systematic Approach to Design can act as solution to solving the world’s toughest problems with the use of principles, guidelines, and methodical research. This ensures that solutions remain outside of the adjacent possible.

In using this process, I set out to solve the Wicked Problem of gender inequality, and it’s direct impact on domestic violence.

Systematic Approach to Design Process

Solving a Wicked Problem:

Solving a Wicked Problem is no easy feat, as it cannot be solved with one solution. A Wicked Problem is multi-threaded, and often the parameters of the problem itself is often half the challenge. Luckily there's a process to help guide you in UX Design.

This is the short form of what my process looked like. (To read more in depth about my thought process, please download the Case Study PDF above)

  • HMW Question
    I started off with a design statement, but rephrased it in the form of a 'How Might We Question' to encourage a more innovative solution.
  • Design Values
    One of the ways a designer can impact their unique perspective on any problem is to use their own design values. Carry these with you on your journey, and your user will always be your north star.
  • Research
    I buried myself deep in qualitative and quantitative data, all around domestic violence; why it's a problem, what does the problem look like, and how can we as a society prevent the problem.
  • Divergence + Transformation
    In this exploratory and experimental phase I studied other organizations that are not close to domestic violence. This phase was a bit challenging because it felt like I was getting further away from a solution. Magic was found in taking inspiration from different industries, and using these findings to empower women to leave abusive living situations.
  • Convergence
    Is bringing different services, industries, and all ideas into a seamless whole. Here is where I creatively blended insights that I uncovered during my research, divergence, and transformation phases.

Drawing inspiration from linguist Julia Penelope, I designed an ad campaign that puts focus on the abuser and not the victim. If we remove John from the equation, we're not asking the right questions. So let's talk about it - to help remove stigma around domestic violence, and empower women.